Google Analytics 4 is going to replace Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data.
Google Universal Analytics is going away
Analytics as you know it is going away. The new properties Google Analytics 4 [GA4] will replace Universal Analytics on July and the data cannot be migrated, so you must generate a new history as soon as possible.
But also, GA4 offers a new omnichannel perspective, showing us a complete vision of the customer journey through different websites and apps. This new data model, based on events and conversions, solves historical problems, such as sampling, and more recent ones, such as the disappearance of cookies.
We make the change for you. Whether you have a website with WordPress, Joomla, Magento, Shopify…
Hire it the migration to Google Analytics 4 [GA4]:
If you have any question, contact us here.