Email marketing is one of the most effective channels that serves as a means of communication for companies to interact with their customers and prospects through email. It is ideal for sharing any type of content and sending promotions, from a newsletter to automated campaigns. Next, we mention the benefits of implementing this powerful tool to build customer loyalty in your business.

Today, there are endless communication channels that you can incorporate into your digital marketing strategy. From order confirmations to newsletters, emails are an essential aspect of growing and managing your business.

In the last year, it has established itself as an important means of communication, which also creates a significant and rapid bond with the user or potential client.

In addition, for your current clients it can be a strategy that will help give added value to your company by creating a much closer and more personal communication with him or her. Currently it is impossible to have a business without resorting to emails.

Email is involved in every stage of the customer relationship: lead nurturing, prospecting, conversion, but also building loyalty.

What is email marketing for?

You must define the objectives of your marketing strategy and decide if email is the best tool to achieve them.

Some of the most common objectives in a mailing strategy are:

  • Generate conversions
  • Drive traffic to your website
  • Make your brand visible
  • Promote a new product/service
  • Strengthen the relationship with your customers

Once you have defined your objectives, establish email marketing metrics and short-term achievements.

For example: “Increase the subscriber rate by 15% and the conversion rate by 5%. In this way, you will be able to measure the results of your different email campaigns.

Email marketing can help achieve 3 categories of goals:

  • Notoriety (make your business known)
  • Image (positioning yourself as an expert)
  • Action (sell your products and services)

One of the main benefits of email marketing is its scalability. This refers to the fact that emails can be deployed on a large scale to a large number of recipients.

If you need help with your email marketing, you are thinking of creating a funnel for the sale of a product, you need to implement Zoho Campaigns, Mailchimp, Systeme, Hubspot… we are at your service.